A weekly social media posting routine you can actually keep

Design the routine for an ordinary bad week

Most posting plans are written on a good day. They assume energy, spare time and a steady supply of news, and they collapse the first time a supplier lets you down or someone calls in sick. Build the routine around the worst ordinary week instead: the one where you have half an hour in total and nothing remarkable to report.

A routine sized for that week will feel too easy in a good one. That is the point. You can always add a post when there is something worth adding, but you cannot borrow time from a week that has none.

An illustrative week

Take a florist who works the shop alone on weekdays. This is one way the week could run. Treat every figure as an example to adjust, not as a recommended frequency.

• Monday, one sitting. About half an hour, always right after the morning deliveries so the slot has an anchor. Look at the week ahead, settle on three posts and approve the drafts.
• Tuesday to Thursday. The approved posts go out on the days chosen. The florist does nothing except take a photo when something looks good.
• Wednesday, a five-minute look. Did the first post go out everywhere? Does anything need correcting, such as an arrangement that has sold out?
• Most days, a few minutes. Answer comments and messages, ideally at the same time each day.
• Friday, one note. Write down anything from the week worth posting next Monday.

Decide a few things once

Decisions are what make a sitting slow. Settle these once and stop reopening them.

• Which platforms you post to, and which you are leaving alone for now.
• Three or four kinds of post you rotate through, such as new stock, work in progress, a customer question and a practical tip.
• How you sound. The words you use with customers at the counter are usually the right ones.
• What always needs your own eye: prices, dates, opening hours.

Keep a minimum version

Every routine needs a floor: the version you run in a week when everything goes wrong. For most owners that is a single post, approved in five minutes, and nothing more. Running the minimum is not falling behind. It is the routine working as designed. The entry on posting consistently explains why the floor matters more than the target.

Link AI in this routine

This is the routine we had in mind when choosing Link AI by Linkme, and the reason is the Monday sitting. As Linkme describes the agent, it plans the week, finds trend ideas you can put on the calendar, and makes the images and videos. The owner asks for the week, then spends the half hour choosing, correcting and approving. What is approved goes out through Post to All, which covers Instagram, Facebook, TikTok, YouTube and LinkedIn.

One point needs confirming for a routine like this: whether a post approved on Monday can be held for a later day, and how far ahead. Book a demo to try Link AI with your own coming week, and have it draw up the plan while you watch. To prepare the sitting itself, read how to batch a week of posts.

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