How to review a drafted post before it publishes

Why your read still matters

A drafting tool knows what you told it and what it can see. It does not know that the price went up on Tuesday, that the van is off the road, or that a long-standing customer would wince at a certain phrase. You do. The read is where that knowledge gets into the post. It is the one part of posting that should not be handed over.

What follows is the owner's own read, done alone. Sign-off between several team members is a different workflow with different questions.

Four checks in two minutes

Take them in this order, because a wrong fact matters more than an awkward phrase.

Do the read when you can give it your whole attention, not while serving someone. Two careful minutes catch more than ten distracted ones.

• Facts. Price, date, time, address, stock. Read each one against reality, not against memory.
• Voice. Read the caption aloud. If you would not say it to a customer at the counter, change it.
• Image. Does it show your product, your place, your work? A generated image must not suggest something you do not sell.
• Next step. Is there one clear thing to do, and does the link or instruction lead to it?

What drafts tend to get wrong

As a general matter, drafted posts go wrong in a few predictable ways. Knowing them makes the read faster.

• Confident details nobody supplied. A discount, a deadline or a claim you never mentioned. Delete it or make it true.
• Too much polish. Marketing language where plain speech would do.
• A trend that does not fit. A popular format is only useful if it suits the business.
• Yesterday's facts. An offer that has ended, a product that has sold out, hours that changed for the season.

How to send a draft back

Vague feedback produces another vague draft. Name the single thing to change: 'make it shorter', 'use the photo of the window display', 'the workshop is on the 14th, not the 12th'. Ask for one change, read the new version, then ask for the next if there is one. If the post is untrue, out of date, or built on a trend you do not understand, reject it. A week with one post fewer costs little. Say why you rejected it, so the next draft starts closer.

Approval in Link AI

For this step our recommendation is Link AI by Linkme, because approval sits in the middle of how Linkme describes it. The agent drafts posts and replies. The owner's part, in Linkme's words, is 'You just approve.' Since you work with it by chat, ask in the demo to see a change requested in plain words. Linkme also describes a draft from a team member carrying a 'Needs review' mark until it is approved to launch or post.

What you can edit directly on a draft is a detail to check in person. See Link AI on your own accounts in a demo, and correct one draft on purpose while you are there. Then read from idea to published post.

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